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How Etman’s “Oysya Ty Oysya” Passed One Million Streams: Inside Our Long-Term Creative Partnership
How years of studio work with Etman built 'Oysya Ty Oysya' into a million-stream record — 500K+ on Spotify and 500K+ on Yandex Music. Nevelskiy on producing, arranging, mixing and mastering the original version.
Jun 86 min read


How We Produced JULES!’ “I Think He Died”: Turning a Ghosting Story into a Pop Record
How Nevelskiy turned a Los Angeles ghosting story into 'I Think He Died' — a sharply paced pop record that stays funny past the first listen. Inside the composition, arrangement and mastering.
Sep 28, 20256 min read


From Vietnam Idol to West Hollywood: Producing Lê Khoa’s “SPIT”
From Vietnam Idol to a West Hollywood premiere: Nevelskiy on producing Lê Khoa's 'SPIT,' a bold house record built for voice, movement and image across a multi-release collaboration.
Aug 8, 20254 min read


How I Reworked JULES!’ “Mediocre Paradise” into a Finished Pop Record
JULES! believed in “Mediocre Paradise,” but its original arrangement did not express what she heard in the song. Nevelskiy explains how they rebuilt the production and created the music video together.
Jun 5, 20253 min read


The Sound Behind Lê Khoa's Vietnam Idol Top 10: Producing "I Won't Give Up"
Lê Khoa wrote and performed his own anthem for Vietnam Idol 2023. Nevelskiy gave it a sound built for national television — and Khoa kept building on it. Inside producing "I Won't Give Up," and why the collaboration continued.
May 11, 20253 min read


Exploring the Creative Collaboration Behind Etman's Kazak Music Video
The music video for Etman's "Kazak" stands out as a vivid example of how artistic collaboration can bring a song to life visually and emotionally. This project brought together talents from different creative fields, resulting in a compelling piece that resonates with viewers and listeners alike. Understanding the teamwork behind this production reveals how music, poetry, and visual storytelling combine to create a powerful artistic experience.
Jan 27, 20213 min read


From a Krasnodar Studio to Rai 1 Prime Time: The Story of "Leave a Tip"
A song made in a small Krasnodar studio ended up in prime time on Rai 1. Nevelskiy on producing "Leave a Tip" with Masha March — and why restraint and clean rights are what let a track travel to Italian national TV.
Sep 7, 20204 min read


The Efes "Summer Is Here" Case: A Campaign Track Audiences Went Looking For
In summer 2018, an Efes commercial did something unusual: audiences went hunting across forums and social media to find out who made its music. Nevelskiy composed and produced "Summer Is Here" — inside the fast collaboration behind a track that outgrew the ad.
Feb 14, 20193 min read
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