How I Developed JetLoud from Studio Productions into a Live Electronic Project
I started JetLoud in the spring of 2012 as a project built equally for the studio and the stage.
I produced its original music, developed the arrangements and assembled the musicians needed for each recording and performance. I also appeared at every JetLoud show, combining electronic production with live vocals and instrumental parts.
Over the following two years, the project performed at clubs and events throughout the Krasnodar region, appeared on DFM Krasnodar and released original tracks and remixes through several electronic labels.
Building a Live Format
JetLoud was not conceived as a producer name used only on digital releases. The music had to work in front of an audience.
The live format allowed us to move beyond a conventional DJ set. Electronic arrangements remained at the center of the sound, but the presence of musicians and vocalists made each performance more flexible and immediate.
We played different venues throughout the region, adapting the program while keeping the project’s progressive-house identity. Surviving recordings include performances at Atmosfera and Ёж.
JetLoud was also invited to DFM Krasnodar, where we spoke about the project and presented our music on air.
Working with Cotry
One of the artists who helped define the vocal side of JetLoud was Cotry, the stage name of Krasnodar singer Lyubov Kotrovskaya.
Cotry was already known among Russian club-music listeners before joining the project. Her career began in 2006 with a vocal version of Mark Knight’s “Susan,” which circulated widely online and reached radio programs. Her early catalogue included “Sunrise” with Deep Active Sound, released by Spring Tube in 2010, and collaborations with DJ Renat.
Their “Shadows of the Past” was released through Enormous Tunes in 2010 with remixes by Ivan Spell, DJ Slider and other producers. In 2012, Cotry and DJ Renat followed it with “Aye Aye Aye” on Red Stars Records.
She therefore brought more than a strong voice to JetLoud. She already understood electronic production, club arrangements and the demands of performing this music live.
Establishing the JetLoud Catalogue
Our first period of releases covered several sides of the project.
In February 2013, JetLoud remixed Mike Pearl and James Dalton’s “Don’t You Cry.” The following month I compiled and mixed “Loud and Clear”, a 13-track compilation released through Loony House Digital.
The compilation presented JetLoud not only as a production project but also as a curator of progressive electronic music. Its running time of more than two hours gave me room to construct a complete musical sequence rather than simply collect unrelated tracks.
On March 11, Red Stars Records released “Goodbye” featuring Miguel. The single included the original JetLoud production together with a remix and dub version by Ivan Spell.
Later that year, JetLoud also created a remix of Ivan Weber and Cotry’s “Umatno”, released through Luxury Trax.
The project’s original material received support from Moonbeam, one of the most internationally visible Russian electronic acts of that period. In 2012, Moonbeam were ranked No. 92 in the DJ Mag Top 100 DJs.
JetLoud also reached No. 29 in PromoDJ’s one-year ranking of progressive-house producers in July 2013. The archived chart placed the project alongside established Russian electronic artists including Bobina, Moonbeam and Hard Rock Sofa.
Creating Music with Artem Rubtsov
As the project developed, I began writing new material with Artem Rubtsov, a Krasnodar electronic musician, producer and DJ.
Before our collaboration, Artem had co-founded the techno project TechnoDaR with Sergey Chuvalov. Their single “DDk” was released internationally by the Mexican label Imperial Records in 2012. Artem had also released “Insomnia” with V.RAY through Deep Digital Recordings.
He brought a different musical perspective to JetLoud, and our collaboration produced two releases in March 2014.
“All I See Is You”, featuring Cotry, was released by Stereostorm on March 17. The single included the original production and a remix by Aerobatics.
Two days later, Dextrous Deep released our ICQ EP. The four-track release included the original and instrumental versions of “ICQ,” together with remixes by Cave Sedem and the Hungarian production team Dandy, Peter Makto and Gregory S.
These releases expanded JetLoud beyond my individual studio work. The project had become a platform where I could develop original music with other electronic artists while remaining responsible for its overall production and direction.
“Someone’s Joke”
The latest JetLoud single, “Someone’s Joke”, was released through Funky Green in April 2014.
The release pairs my original version with a remix by Yuriy Poleg. It continues the house direction of JetLoud while giving the arrangement more space and a deeper, less aggressive club sound.
Two years after the project’s first live performances, JetLoud now has an established catalogue, collaborations with recognized electronic musicians and vocalists, radio exposure and experience performing throughout the region.
For me, that combination remains the purpose of the project: writing original electronic music in the studio and then giving it a different energy in front of a live audience.
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