Sorry4: From Studio Production to Radio and the Live Stage
On December 3, Rayn Beats and I performed as Sorry4 before ATL’s concert in Krasnodar. It was a good occasion to look at how much this project has grown since we started working together.
We created Sorry4 in Krasnodar in 2015 as an outlet for energetic electronic music built around EDM, trap and contemporary club production. The idea was broad enough to include original tracks, remixes and bootlegs, but focused enough to give the project its own recognizable direction.
Sorry4 allows us to work quickly, experiment with current sounds and immediately test whether an arrangement works outside the studio — on the radio, through a club system or in front of a festival audience.
Original Music and Remixes
Our catalogue combines original material with new versions of songs by other artists. Among the tracks shared through the project are our remixes of Ivan Dorn’s “Ты всегда в плюсе” (“You Always Come Out Ahead”) and Sam Bruno’s “So What.” These productions reflect the way we approach remixes: not simply adding a new beat, but rebuilding a track around a different rhythm, structure and energy.
We have also developed original music with vocalist and songwriter Jeyma. One of those songs is #BURTONTIMSONG, which gives her vocal character space inside a darker, theatrical electronic arrangement.
The project’s official page documents this studio work and the transition from production sessions to completed remixes and live material.
“Welcome to the Future!” on Radio 107
On December 15, 2015, Sorry4 launched its own program, “Welcome to the Future!”, on Krasnodar’s Radio 107 at 107.7 FM. The original announcement introduced the show as a separate radio platform for the project.
The program gives us room to present the electronic music influencing our current production, bring new records into a continuous mix and develop the musical identity of Sorry4 beyond individual tracks. Radio listings preserve “Радио-шоу Sorry4” as one of Radio 107’s regular programs alongside the earlier Loony House Radio Show.
For a production project, radio is more than promotion. Preparing a full program every week develops selection, pacing and an understanding of how different records work together—skills that also affect the way we build our own arrangements.
Building a Live Show with Jeyma
Sorry4 is not limited to DJ sets. Working with Jeyma has allowed us to turn the project into a live performance in which electronic production supports a vocalist on stage.
At the 2016 SunArt festival, Sorry4 & Jeyma appeared on the main stage. We performed our original #BURTONTIMSONG and created a live version of Diplo’s “Revolution”.
These performances required the music to function differently from a finished studio track. The arrangements needed enough structure to hold together on a festival stage while leaving room for the vocal performance and the energy of the audience.
Our December appearance before ATL continued that development. It placed Sorry4 in front of a hip-hop audience and showed that the project’s heavier electronic sound could move between dance events, festivals and concert stages.
Sorry4 brings together the parts of electronic music that interest me most at this moment: writing and production in the studio, regular radio work and the immediate response of a live audience.
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