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How Etman’s “Oysya Ty Oysya” Passed One Million Streams: Inside Our Long-Term Creative Partnership
How years of studio work with Etman built 'Oysya Ty Oysya' into a million-stream record — 500K+ on Spotify and 500K+ on Yandex Music. Nevelskiy on producing, arranging, mixing and mastering the original version.
Jun 86 min read
From Vietnam Idol to West Hollywood: Producing Lê Khoa’s “SPIT”
From Vietnam Idol to a West Hollywood premiere: Nevelskiy on producing Lê Khoa's 'SPIT,' a bold house record built for voice, movement and image across a multi-release collaboration.
Aug 8, 20254 min read
The Sound Behind Lê Khoa's Vietnam Idol Top 10: Producing "I Won't Give Up"
Lê Khoa wrote and performed his own anthem for Vietnam Idol 2023. Nevelskiy gave it a sound built for national television — and Khoa kept building on it. Inside producing "I Won't Give Up," and why the collaboration continued.
May 11, 20253 min read
From a Krasnodar Studio to Rai 1 Prime Time: The Story of "Leave a Tip"
A song made in a small Krasnodar studio ended up in prime time on Rai 1. Nevelskiy on producing "Leave a Tip" with Masha March — and why restraint and clean rights are what let a track travel to Italian national TV.
Sep 7, 20204 min read
The Efes "Summer Is Here" Case: A Campaign Track Audiences Went Looking For
In summer 2018, an Efes commercial did something unusual: audiences went hunting across forums and social media to find out who made its music. Nevelskiy composed and produced "Summer Is Here" — inside the fast collaboration behind a track that outgrew the ad.
Feb 14, 20193 min read
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